privacy policy

Yuimaru Co., Ltd. (hereinafter referred to as "our company") has established the following personal information protection policy, established a personal information protection system, and promoted the protection of personal information by making all employees aware of the importance of personal information protection and thoroughly implementing such measures.


Article 1 (Personal Information)

"Personal information" refers to "personal information" as defined in the Act on the Protection of Personal Information (Act No. 57 of 2003, hereinafter referred to as the "Personal Information Protection Act"), which is information about a living individual that can identify a specific individual based on the name, date of birth, or other description contained in the information, or that includes a personal identification code, as described below.


<Our service (hereinafter referred to as the "Service")>

Store retail business

EC site, mail order business


<Items provided by customers who use this service>

·full name


·telephone number

·email address

·date of birth


- Other information entered into input forms specified by our company


<Information we collect when you use our service>

- Device information

Log information

・Cookies and anonymous IDs (Cookies record information about websites you have visited in the past, etc.)

·location information

·Purchase history


Article 2 (Acquisition and Use of Personal Information)

We will collect and use personal information about you to the extent necessary for the following purposes. If we use personal information for purposes other than those listed below, we will obtain your prior consent in an appropriate manner.

(1) To provide the Service

(2) To improve and enhance the content of our Services or to develop new Services.

(3) To inform you of new features, updates, campaigns, etc. of the Service and other services provided by our company (including sending emails, flyers, and other direct mail).

(4) To contact you as necessary regarding maintenance, important notices, etc.

(5) To respond to inquiries from users regarding the Service (including to verify their identity)

(6) To report to users on the usage status of the Service

(7) To request cooperation in surveys, interviews, etc. regarding the Service, to request participation in various events, or to report the results, etc.

(8) To investigate and analyze the usage history of the Service and use the results for improving and developing the Service and distributing advertisements

(9) To identify users who have violated the Terms of Use or who are attempting to use the Service for fraudulent or improper purposes, and to refuse such use


Article 3 (Management and protection of personal information)

We will manage personal information with strict scrutiny and will not disclose or provide data to third parties without the consent of the individual, except in the following cases: In addition, with consideration for safety, we will take measures to prevent and correct risks such as unauthorized access to personal information, and the loss, destruction, falsification, and leakage of personal information.

(1) When it is necessary for the protection of a person's life, body, or property, and it is difficult to obtain the individual's consent.

(2) When it is particularly necessary for the improvement of public health or the promotion of healthy child development and it is difficult to obtain the individual's consent.

(3) Cases where it is necessary to cooperate with a national government agency, a local government, or a person commissioned by them in carrying out duties prescribed by law, and obtaining the individual's consent would be likely to impede the performance of those duties.

(4) In order to smoothly carry out business, we may entrust all or part of the handling of personal information to a third party within the scope necessary to achieve the purpose of use.

(5) When personal information is provided in connection with business succession due to a merger or other reasons.

(6) When personal information is used jointly with a specific person, the person is notified in advance or made easily accessible to the person of the fact, the items of personal information to be used jointly, the scope of the people using the personal information jointly, the purpose of use by the people using the personal information, and the name or title of the person responsible for managing the personal information.

(7) Other cases permitted by law.


Article 4 (Entrustment of Personal Information Handling)

We may entrust all or part of the handling of personal information to a third party within the scope necessary to achieve the purpose of use. In this case, we will thoroughly examine the suitability of the third party, stipulate matters related to confidentiality obligations in the contract, and provide necessary and appropriate supervision of the third party. In addition, we may jointly use all or part of the acquired personal information in accordance with the provisions of the Personal Information Protection Act.


Article 5 (Disclosure of Personal Information)

  1. We will respond to requests from the individual or their agent regarding personal information to be notified of the purpose of use, disclosure, correction, addition or deletion of content, suspension of use, erasure, and suspension of provision to third parties (hereinafter referred to as "disclosure, etc.").
  2. When making an inquiry, we may verify that you are the person in question or a representative of that person.
  3. If we are unable to verify your identity or that of your representative, we may not be able to respond to your inquiries, requests for disclosure, etc.
  4. We will respond to requests for disclosure of personal information from the individual or their agent, and to requests for disclosure of personal information from our company, within a reasonable period of time.


[Fees for "requests for disclosure, etc." and collection method]


When making a "request for disclosure, etc.", a fee of 1,000 yen will be charged for each request. When mailing each request form to our company, please enclose a 1,000 yen stamp.


Article 6 (Correction and Deletion of Personal Information)

  1. If the personal information held by our company is incorrect, we will correct or delete the personal information at the request of the individual in accordance with the procedures established by our company.
  2. If we receive a request from an individual as described in the preceding paragraph and determine that it is necessary to comply with the request, we will correct or delete the personal information without delay and notify the individual of this.


Article 7 (Suspension of use of personal information, etc.)

If the Company receives a request from the individual to suspend or delete the use of personal information (hereinafter referred to as "suspension of use, etc.") because the personal information is being handled beyond the scope of the purpose of use or has been obtained by wrongful means, the Company will conduct the necessary investigation without delay, suspend the use of the personal information based on the results, and notify the individual of the suspension of use, etc. However, if the suspension of use, etc. of personal information would be costly or it would be difficult to suspend the use, etc. for other reasons, and if alternative measures necessary to protect the rights and interests of the individual can be taken, the Company will take these alternative measures.


Article 8 (Procedure for changing the privacy policy)

We will review the contents of this policy from time to time and strive to improve it. The contents of this policy may be changed, except for matters otherwise specified by laws, regulations, or other provisions of this policy. The changed privacy policy will take effect when it is notified to users or posted on our website in a manner specified by our company.


Article 9 (Compliance with laws, regulations and rules)

We will comply with Japanese laws and other regulations that apply to personal information we hold.


Article 10 (Handling complaints and inquiries)

We will accept complaints and inquiries from individuals regarding the handling of their personal information and respond promptly and appropriately.We will also promptly and appropriately respond to requests from individuals to disclose, correct, add, delete, or refuse to use or provide their personal information.


Article 11 (Contact Information)

For inquiries regarding our handling of personal information, please contact us at the address below.

Yuimaru Co., Ltd. 

1F Jonan Building, 4-1-4 Mita, Minato-ku , Tokyo 1 07-0073

TEL: 050-5374-1285


Mail :



Enacted and enforced on October 1, 2020